After the second of three Prime Minsterial TV Debates viewers expressed opinions on the BBCs Have Your Say discussion forum. Our sentiment analysis represents over 375 immediate comments on Gordon Brown and Labour Party, David Cameron and Conservative Party and Nick Clegg and Liberal Democrats.
For this piece of analysis, we looked to see how closely in context the various party leaders were to a number of relevant key words (chosen by us) that were focussed on the issue of optimism for the future (words like reform, change, deliver). The higher the score, the closer in context the particular leader is to these words in the discussion forum. This means that a higher score indicates that the party leader is closer in context to optimistic views on them actually making a difference should they be elected.
This analysis demonstrates how the words used by the public immediately after the debate can be analysed using a quantitative analysis of the public’s opinion based on what they actually say.
We will continue this analysis over the coming days, by analysing online discussions on the three leaders, and therefore show how trends are forming in the days running up to the election.