Monthly Archives: June 2012

How can we analyse tweets in a foreign language?

Recent analysis using the Brand Aura: discover tool undertaken during the French elections resulted in analysis published online.  This looked at what the French populace were thinking and discussing during the live TV debate through twitter as well as in … Continue reading

Posted in Uncategorized | Leave a comment

French elections

The Brand Aura: discover tool has been used to give an insight into the recent French elections. Tweets were downloaded during the live TV debate between the two Presidential hopefuls, and also subsequently to look at how voters reacted to … Continue reading

Posted in Analysis | Leave a comment