Monthly Archives: September 2011

Focus on McDonalds, Coca Cola, Intel and Nike: what cyber chat can tell us about a global brand

McDonalds and Coca Cola are in that select group as being two of the world’s leading brands.  The BrandZ Top 100 Most Valuable Global Brands 2011 puts McDonalds as the 4th leading global brand and Coca Cola as the 6th … Continue reading

Posted in Analysis, Brand Aura | 1 Comment