Monthly Archives: August 2011

Celebrity Big Brother – the participants

Brand Aura: discover has analysed the Twitter data between 8pm and 10pm on the night of the launch of Celebrity Big Brother.  We will go through each contestant in turn to give an early indication of which contestants are set … Continue reading

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Big Brother: first night on a new channel – is the brand still live and kicking?

  The Big Brother launch was on air from 9pm on Channel Five.  Until then, the lineup had been gossiped about but not confirmed.  Therefore, this article is looking specifically at the Twitter data between 8pm – 10pm on the … Continue reading

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Celebrity Big Brother – analysis from opening night

We have been asked to do some analysis on Celebrity Big Brother, and so we have looked to focus first of all on the opening night.  As usual, we have focused on data from twitter, and downloaded anything relating to … Continue reading

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X Factor: It’s a ‘yes’ for Gary…but jury is still out on the girls

The first episode of the X Factor 2011 aired on Saturday, with three new judges:  Gary Barlow, Tulisa Contostavlos and Kelly Rowland, with Louis Walsh completing the panel.  So, what is the Brand Aura: discover verdict on their performance? As … Continue reading

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X Factor new judges – which one was the best?

We have downloaded tweets made over the weekend and looked at them in context in order to work out which of the judges the public liked the most. The judges for this year are mostly new – with only Louis … Continue reading

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Police used twitter and Blackberry messenger to thwart riots

A recent article on the BBC news site describes how the police used twitter to identify new targets for rioters but that very quickly they were swamped with the number of tweets and comments that were being made. In addition, they … Continue reading

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Difference of context with police during London riots

Looking at the twitter data associated with the English riots, the Brand Aura:discover tool shows a clear difference in association when different terms for the police are analysed. Using the keywords ‘feds’ and ‘met’ in the keyword search in Brand Aura:discover shows the … Continue reading

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Contextual analysis of tweets made during London riots

We have published a short whitepaper that analyses the tweets made over the weekend of the 6-8th August.  The tweets downloaded were filtered simply on having either the word ‘riot’ or ‘rebroadcast’, since this was one of the words used … Continue reading

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