Monthly Archives: July 2011

True language independence for social media analysis

One issue facing many companies today is that their markets are spread across the world.  Nowhere is that more apparent than in Europe that has a number of countries and cultures, each with its own specific language. This can make … Continue reading

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Brand Aura Product Launch: discover

Brand Aura Product Launch level 1 : discover Good marketing campaigns start with the question “what do we know”? Great ones start with “what don’t we know?” When looking at new territories, new markets, new opportunities, product development, brand extensions … Continue reading

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