Monthly Archives: June 2011

Social Media, the new exit poll?

An interesting article on Adweek today discusses how twitter can be used to determine the winner in US New Hampshire presidential debate. The article shows how sentiment analysis can be used to give an overview of people’s instant reaction on … Continue reading

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Can social media give true market intelligence?

To gather market intelligence, traditionally it is necessary to undertake expensive, and slow, studies.  Even a desktop study that does not actually interview anyone can be expensive and you can sometimes still be waiting weeks for the results. Unfortunately traditional … Continue reading

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Contextual analysis of social media for the financial sector

Brand Aura has undertaken a 3 month long analysis on the analysis of context in tweets made that relate to the financial sector.  We downloaded tweets over a 3 month period, that were in any way related to the financial … Continue reading

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The challenge of language in analysing social media

You own a brand or product.  Either that or you are briefed with gathering market intelligence for one. Social media is the new buzz.  Millions, no gazillions, of people are tweeting and blogging about your product every day.  Every minute … Continue reading

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