Comments for Brand Aura blog http://brand-aura.com/blog Examples of Brand Aura analysis and some thoughts... Thu, 15 Dec 2011 12:00:48 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Focus on McDonalds, Coca Cola, Intel and Nike: what cyber chat can tell us about a global brand by Paul Johnston http://brand-aura.com/blog/?p=393#comment-985 Paul Johnston Thu, 15 Dec 2011 12:00:48 +0000 http://brand-aura.com/blog/?p=393#comment-985 This is fascinating. In the context of Facebook apparently wanting to 'own' our verbs and adverbs via Opengraph, the whole issue of meaning and sentiment associations is clearly a hot topic. Nouns (laptop, cpu, etc) relate merely to features. In classic Marketing terms Verbs suggest what effect the product / brand is having on the customer, or in other what is 'does' rather than what it 'is'. The trick I guess is connecting pre-dispositional emotions with behaviours that drive the bottom line? This is fascinating. In the context of Facebook apparently wanting to ‘own’ our verbs and adverbs via Opengraph, the whole issue of meaning and sentiment associations is clearly a hot topic. Nouns (laptop, cpu, etc) relate merely to features. In classic Marketing terms Verbs suggest what effect the product / brand is having on the customer, or in other what is ‘does’ rather than what it ‘is’. The trick I guess is connecting pre-dispositional emotions with behaviours that drive the bottom line?

]]> Comment on X Factor: It’s a ‘yes’ for Gary…but jury is still out on the girls by s http://brand-aura.com/blog/?p=370#comment-546 s Tue, 23 Aug 2011 19:41:00 +0000 http://brand-aura.com/blog/?p=370#comment-546 i can't find a single poll anywhere that says people don't infinately preferr the new panel. gary's my favourite (but he's my favourite man in the world anyway, so i'm biased) and i like the 2 girls both in their own way. looking at xtra factor, kelly seems VERY lively, which is currently fun, but i hope it doesn't become annoying. i loved the montage of all the judges talking about her american accent, especially the bits where tulisa put it on. those were brilliant, and if those 2 play around like during the show i'll be thouroughly entertained. also, the gary/kelly dynamic seems to be shaping up to be very nice aswell, and they could be a powerful duo! (tbh, i'm allready hoping she does lulu on the next tour!) i mostly forgot louis was there tbh. and i certainly never missed any previous judges. i can’t find a single poll anywhere that says people don’t infinately preferr the new panel. gary’s my favourite (but he’s my favourite man in the world anyway, so i’m biased) and i like the 2 girls both in their own way. looking at xtra factor, kelly seems VERY lively, which is currently fun, but i hope it doesn’t become annoying. i loved the montage of all the judges talking about her american accent, especially the bits where tulisa put it on. those were brilliant, and if those 2 play around like during the show i’ll be thouroughly entertained. also, the gary/kelly dynamic seems to be shaping up to be very nice aswell, and they could be a powerful duo! (tbh, i’m allready hoping she does lulu on the next tour!)
i mostly forgot louis was there tbh. and i certainly never missed any previous judges.

]]> Comment on X Factor: It’s a ‘yes’ for Gary…but jury is still out on the girls by X-Factor · It's a 'yes' for Gary…but jury is still out on the girls | Brand Aura blog http://brand-aura.com/blog/?p=370#comment-529 X-Factor · It's a 'yes' for Gary…but jury is still out on the girls | Brand Aura blog Tue, 23 Aug 2011 12:00:06 +0000 http://brand-aura.com/blog/?p=370#comment-529 [...] See th&#1077 first post: It's a 'yes' f&#959r Gary…b&#965t jury &#1110&#1109 still out &#959n th&#1077 girls | ... [...] [...] See th&#1077 first post: It's a 'yes' f&#959r Gary…b&#965t jury &#1110&#1109 still out &#959n th&#1077 girls | … [...]

]]> Comment on X Factor new judges – which one was the best? by s http://brand-aura.com/blog/?p=364#comment-518 s Mon, 22 Aug 2011 18:01:35 +0000 http://brand-aura.com/blog/?p=364#comment-518 wahay!!!! go on gaz! he was trending for like 4 hours sat night, and again on sunday! i loved him. in fairness though i loved them all. wahay!!!! go on gaz! he was trending for like 4 hours sat night, and again on sunday! i loved him. in fairness though i loved them all.

]]> Comment on X Factor new judges – which one was the best? by X-Factor · X Factor new judges – which one was the best? | Brand Aura blog http://brand-aura.com/blog/?p=364#comment-516 X-Factor · X Factor new judges – which one was the best? | Brand Aura blog Mon, 22 Aug 2011 17:11:37 +0000 http://brand-aura.com/blog/?p=364#comment-516 [...] Read th&#1077 first here: X Thing n&#1077w judges – wh&#1110&#1089h one w&#1072&#1109 th&#1077 best? | Brand Aura blog [...] [...] Read thе first here: X Thing nеw judges – whісh one wаѕ thе best? | Brand Aura blog [...]

]]> Comment on True language independence for social media analysis by Blog News- Left and Right Views » True language independence for social media analysis | Brand Aura blog http://brand-aura.com/blog/?p=336#comment-227 Blog News- Left and Right Views » True language independence for social media analysis | Brand Aura blog Fri, 29 Jul 2011 17:26:58 +0000 http://brand-aura.com/blog/?p=336#comment-227 [...] More Blog News Here : True language independence for social media analysis | Brand Aura blog [...] [...] More Blog News Here : True language independence for social media analysis | Brand Aura blog [...]

]]> Comment on How effective are your marketing campaigns? by Henry Kelly http://brand-aura.com/blog/?p=299#comment-38 Henry Kelly Thu, 16 Jun 2011 16:12:01 +0000 http://brand-aura.com/blog/?p=299#comment-38 Internet/Digital Marketing is still and emerging field that we're just scratching the surface. With any on-line technologies and field those that master the in person/offline methods too are what we call the true gurus of the industry. They're creating a brand new way of branding and organization interaction thats not one sided in any direction but a holistic approach. The jobs which will flurish from this industry is going to be similar to the introduction of the personal laptop or computer and the progaming field. My suggestion for any person is to read, discover, and innovate. Tradional methods still apply in a digital world. Internet/Digital Marketing is still and emerging field that we’re just scratching the surface. With any on-line technologies and field those that master the in person/offline methods too are what we call the true gurus of the industry. They’re creating a brand new way of branding and organization interaction thats not one sided in any direction but a holistic approach. The jobs which will flurish from this industry is going to be similar to the introduction of the personal laptop or computer and the progaming field. My suggestion for any person is to read, discover, and innovate. Tradional methods still apply in a digital world.

]]> Comment on Importance of policy areas to electorate by Anna Sempe http://brand-aura.com/blog/?p=69#comment-2 Anna Sempe Sat, 01 May 2010 15:31:58 +0000 http://ormiret.webfactional.com/blog/?p=69#comment-2 Great site and some useful stats and content - your importance of policy areas chart takes awfully long to load though!<br /><br />Anna Great site and some useful stats and content – your importance of policy areas chart takes awfully long to load though!

Anna

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