Category Archives: xfactor

Analysis undertaken on ITV’s XFactor show by Brand Aura

X Factor: It’s a ‘yes’ for Gary…but jury is still out on the girls

The first episode of the X Factor 2011 aired on Saturday, with three new judges:  Gary Barlow, Tulisa Contostavlos and Kelly Rowland, with Louis Walsh completing the panel.  So, what is the Brand Aura: discover verdict on their performance? As … Continue reading

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X Factor new judges – which one was the best?

We have downloaded tweets made over the weekend and looked at them in context in order to work out which of the judges the public liked the most. The judges for this year are mostly new – with only Louis … Continue reading

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X Factor prediction 12th December

So we have finally come to the end of the marathon that is X Factor! Cher left the show last night, despite a concerted twitter effort by her fans to encourage everyone to vote for her. An interesting feature of … Continue reading

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X factor winner – 3 days to go!

With only 3 days to go before the winner of X Factor is decided, we thought it would be useful to do some analysis on what people have been saying on twitter. Again, we should note that the twitter demographic … Continue reading

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Public reaction to elimination of Mary from X Factor

Last night’s show resulted in Cher and Mary in the bottom two. The analysis of the twitter data had Mary in the bottom but Cher had finished top of our analysis – indicating perhaps that her supporters believed that she … Continue reading

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X factor result show 6th December 2010

After last night’s show there were huge numbers of tweets discussing the performances of the various contestants. We will present here a summary of our contextual analysis of all five contestants, and what this may mean for them in tonights … Continue reading

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Wagner and Katie leave X Factor

So the double elimination resulted in the loss of Katie and Wagner. Our results from yesterday showed that we successfully predicted two of the bottom three (Katie and Mary) but that Wagner’s Twitter analysis did not match the public vote. … Continue reading

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X factor analysis 28th November

We are rapidly losing contestants now, and so we can look at examining the scores for them all together. The figure below looks at the analysis for each contestant based on tweets over the past week. Each day is analysed … Continue reading

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Cher contextual analysis

So was it surprising that Cher reached the bottom two yesterday? Certainly, she was not bottom two according to the twitter comments but as we know, this is not necessarily reflective of the voting public. As we have seen from … Continue reading

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Bottom 2 prediction 21st November

Very quick post today, simply to show predicted bottom two based on our analysis of tweets from Saturday. Our ranking is based on how closely in context the contestants are to positive sentiment words such as ‘win’, or ‘winner’. The … Continue reading

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