Category Archives: Politics

Political analysis undertaken by Brand Aura

Daily Telegraph policy areas against political party

Previous analysis looked at the comments made on the BBC’s Have your say discussion forums. For this piece of analysis we will instead use all of the comments made on blog posts on the Daily Telegraph website in the month … Continue reading

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Daily Telegraph policy areas of importance – leaders

Previous analysis looked at the comments made on the BBC’s Have your say discussion forums. For this piece of analysis we will instead use all of the comments made on blog posts on the Daily Telegraph website in the month … Continue reading

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Policy area importance vs political party

In the previous blog post we examined how close in context each party leader was to the various policy themes in the election. This time we have repeated the analysis but instead focused on the political parties themselves (and therefore … Continue reading

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Policy area importance vs party leader

The previous analysis showed where the public had concentrated their comments when discussing on the BBC Have your say discussion forums for the month of April. We decided to take this analysis further, and look at how the policy areas … Continue reading

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Importance of policy areas to electorate

Our new analysis focusses on the importance of policy areas to the electorate. For this analysis we have downloaded and analysed every comment made on every separate discussion thread on the BBC Have your say discussion forums for the month … Continue reading

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Reaction to final TV debate

The last TV debate took place last night and initially our analysis will focus on the major themes that come through online comments. This analysis was conducted on the BBC HYS online forum, and we will extend our analysis to … Continue reading

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Reaction to Brown’s gaffe

Following Brown’s gaffe caught on microphone by Sky TV yesterday, the internet has been awash with comments on the implication for Gordon Brown and the Labour party. We have conducted analysis on over 2,000 comments published on line at the … Continue reading

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Nick Clegg contextual word scores

The previous post looked to analyse what words were in context with Nick Clegg in a graphical manner. This analysis will take this one step further and show the actual scores for each word against Nick Clegg in our analysis, … Continue reading

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Context analysis of Nick Clegg over two debates

Our previous analysis has shown a selection of the words that have been found in context. For this analysis, we are showing figures that show the words closest in context to Nick Clegg for both the BBC Have Your Say … Continue reading

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Change in public perception of Nick Clegg

After the first TV debate, the initial discussions centred on the fact that Nick Clegg to everyone’s surprise had won the debate. This can be seen by examining the words that were close in context to Nick Clegg in both … Continue reading

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