Category Archives: Politics

Political analysis undertaken by Brand Aura

David Law resignation over 11700 tweets analysed

We have analysed twitter responses since the announcement of the David Laws resignation. Contextual analysis of David Law’s resignation Source: 11,788 twitter comments 8,971 of them being unique tweets (not retweets). Please click on the data cloud to view fully. … Continue reading

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Twitter response to the U.K Budget cuts

We have analysed twitter responses since the announcement of the UK budget cuts. Contextual analysis of U.K Budget cuts Source: 1502 twitter comments 1310 of them being unique tweets (not retweets). Please click on the data cloud to view fully. … Continue reading

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Analysis of Daily Mail reaction to Brown’s departure

Following on from the previous post which examined the immediate responses to Gordon Brown’s resignation from the Guardian website (a left leaning publication), we have analysed the reaction from the Daily Mail (which is a more right leaning publication). The … Continue reading

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Instant reaction to Brown’s departure

With a Conservative led coalition government already underway and Gordon Brown releasing his final interview as Prime Minister within the last 2 hours, we thought it would be interesting to look at the instant reaction to his departure. To begin … Continue reading

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Contextual analysis of "Who should the Lib Dems work with?"

With a decision by the Liberal Democrats on who they will agree to form a coalition government with due today, we have analysed over 1,000 comments on the question “Who should the lib dems work with“. The analysis showed the … Continue reading

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Do the public want a Conservative/Liberal alliance?

Following the election results which have resulted in a balanced or hung parliament (depending on your point of view, presumably) there has been much discussion on the possible outcomes for the various parties, in particular with the announcements of the … Continue reading

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Electorate undecided? Analysis of latest BBC online discussion

With the election literally hours away, pollsters are feverishly trying to predict how the election will turn out. Although the predicted vote has remained relatively steady for the past week with the Conservatives holding a healthy lead that should be … Continue reading

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Arsenal football fan views: contextual analysis

Following on the previous blog post, which analysed data from a Liverpool forum, we are now focusing on a data from a couple of Arsenal forums, where a different underlying social demographic can be seen. This can be seen by … Continue reading

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Football fans: views on political parties

To follow the analysis conducted yesteday on MumsNet, we are going to analyse the views of football fans by visiting some of the more popular teams, who have discussion forums with a large number of comments on the election. To … Continue reading

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MumsNet comments: contextual analysis

For this piece of analysis, we will focus on data taken from MumsNet.com, a website especially for parents, put together by parents. The demographic of the users is overwhelmingly female. They have also been running their own polls, which you … Continue reading

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