Category Archives: Analysis

Examples of general analysis undertaken by Brand Aura technology

French elections

The Brand Aura: discover tool has been used to give an insight into the recent French elections. Tweets were downloaded during the live TV debate between the two Presidential hopefuls, and also subsequently to look at how voters reacted to … Continue reading

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Focus on McDonalds, Coca Cola, Intel and Nike: what cyber chat can tell us about a global brand

McDonalds and Coca Cola are in that select group as being two of the world’s leading brands.  The BrandZ Top 100 Most Valuable Global Brands 2011 puts McDonalds as the 4th leading global brand and Coca Cola as the 6th … Continue reading

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Police used twitter and Blackberry messenger to thwart riots

A recent article on the BBC news site describes how the police used twitter to identify new targets for rioters but that very quickly they were swamped with the number of tweets and comments that were being made. In addition, they … Continue reading

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Difference of context with police during London riots

Looking at the twitter data associated with the English riots, the Brand Aura:discover tool shows a clear difference in association when different terms for the police are analysed. Using the keywords ‘feds’ and ‘met’ in the keyword search in Brand Aura:discover shows the … Continue reading

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Contextual analysis of tweets made during London riots

We have published a short whitepaper that analyses the tweets made over the weekend of the 6-8th August.  The tweets downloaded were filtered simply on having either the word ‘riot’ or ‘rebroadcast’, since this was one of the words used … Continue reading

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True language independence for social media analysis

One issue facing many companies today is that their markets are spread across the world.  Nowhere is that more apparent than in Europe that has a number of countries and cultures, each with its own specific language. This can make … Continue reading

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Social Media, the new exit poll?

An interesting article on Adweek today discusses how twitter can be used to determine the winner in US New Hampshire presidential debate. The article shows how sentiment analysis can be used to give an overview of people’s instant reaction on … Continue reading

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Can social media give true market intelligence?

To gather market intelligence, traditionally it is necessary to undertake expensive, and slow, studies.  Even a desktop study that does not actually interview anyone can be expensive and you can sometimes still be waiting weeks for the results. Unfortunately traditional … Continue reading

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Contextual analysis of social media for the financial sector

Brand Aura has undertaken a 3 month long analysis on the analysis of context in tweets made that relate to the financial sector.  We downloaded tweets over a 3 month period, that were in any way related to the financial … Continue reading

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The challenge of language in analysing social media

You own a brand or product.  Either that or you are briefed with gathering market intelligence for one. Social media is the new buzz.  Millions, no gazillions, of people are tweeting and blogging about your product every day.  Every minute … Continue reading

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