Category Archives: Brand Aura

Focus on McDonalds, Coca Cola, Intel and Nike: what cyber chat can tell us about a global brand

McDonalds and Coca Cola are in that select group as being two of the world’s leading brands.  The BrandZ Top 100 Most Valuable Global Brands 2011 puts McDonalds as the 4th leading global brand and Coca Cola as the 6th … Continue reading

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Brand Aura Product Launch: discover

Brand Aura Product Launch level 1 : discover Good marketing campaigns start with the question “what do we know”? Great ones start with “what don’t we know?” When looking at new territories, new markets, new opportunities, product development, brand extensions … Continue reading

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