Author Archives: emma

Focus on McDonalds, Coca Cola, Intel and Nike: what cyber chat can tell us about a global brand

McDonalds and Coca Cola are in that select group as being two of the world’s leading brands.  The BrandZ Top 100 Most Valuable Global Brands 2011 puts McDonalds as the 4th leading global brand and Coca Cola as the 6th … Continue reading

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Celebrity Big Brother – the participants

Brand Aura: discover has analysed the Twitter data between 8pm and 10pm on the night of the launch of Celebrity Big Brother.  We will go through each contestant in turn to give an early indication of which contestants are set … Continue reading

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Big Brother: first night on a new channel – is the brand still live and kicking?

  The Big Brother launch was on air from 9pm on Channel Five.  Until then, the lineup had been gossiped about but not confirmed.  Therefore, this article is looking specifically at the Twitter data between 8pm – 10pm on the … Continue reading

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X Factor: It’s a ‘yes’ for Gary…but jury is still out on the girls

The first episode of the X Factor 2011 aired on Saturday, with three new judges:  Gary Barlow, Tulisa Contostavlos and Kelly Rowland, with Louis Walsh completing the panel.  So, what is the Brand Aura: discover verdict on their performance? As … Continue reading

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Difference of context with police during London riots

Looking at the twitter data associated with the English riots, the Brand Aura:discover tool shows a clear difference in association when different terms for the police are analysed. Using the keywords ‘feds’ and ‘met’ in the keyword search in Brand Aura:discover shows the … Continue reading

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